On your mobile The most advanced email marketing services offer custom workflows where you can specify triggers based on actions (such as opening an email or making a purchase) or on inaction (such as ignoring emails). With these services, you can also set up a series of emails (such as tutorials) to be sent to segments of users, and you can pause or stop a campaign at any time. You can also move contacts into new segments once they have completed tutorials.
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Val Geisler is ridiculously obsessed with email. She has spent a decade on it, at organizations ranging from non-profits to 7-figure businesses to tech startups. She now has her dream job as an email marketing consultant.
Oh how I hate Mailchimp… Actually I’m using GetResponse and I have to say that it’s the best email marketing software!
Essentially, getting whitelisted is equivalent to being marked as a friend, and the best way to achieve this is by being added to the recipient’s address book. The best way to do this is by providing instructions to do so at the top of each email, especially on the initial thank you and first follow-up email.
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GetResponse allows you to create responsive emails and autoresponders with A/B testing capability built in. You can also send targeted emails to specific subscribers using GetResponse Campaigns + OptinMonster.
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