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When it’s time for you to send a campaign, you can choose a few pieces of content you’d like to showcase based on who you’re sending to. Before you start creating content from scratch, think about what you already have that your customers might find interesting, like a popular Instagram and Facebook post or an article written about your company.
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I don’t know, maybe I am not as experienced but my priority is – everything must be simple to use but come off as professional as possible. As well as automation, for now my resources are limited and I want to optimize as much as I can. So I dabbed with main email marketing services and the one that managed to really “Stick” with me was “Omnisend”. Great automation workflows – don’t have to worry about anything, welcome, birthday, cart recovery emails. As well as amazing newsletter builder. Just all in all a flexible tool for not as flexible audience.
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Rather than allowing every single email you send to be broadcasted to your entire email list, segmentation allows you to send each email only to those subscribers who you think will be the most interested in the content, thus resulting in higher conversions.
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Although a large dedicated team doesn’t hurt, it’s by no means a requirement. Email marketing can be a huge boost for small businesses. Case in point, family-owned business Goat Milk Stuff, a business that sells – you guessed it – products made from goat’s milk.
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If you want to broadcast a marketing email quickly without building a template, then simplify your life with our InboxCast feature. Simply create your email using Microsoft Outlook, Gmail or any other email application, then go to your CRM marketing list and click on our InboxCast icon. ClickDimensions will give you an InboxCast email address representing your marketing list. Send your email to the InboxCast email address, and your message will be delivered to everyone on the marketing list.
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Your open rate will tell you how well you’ve built your relationship; if the number is low, it means that people have started to delete upon receipt, which means you need to work harder on providing value and/or managing expectations.
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