Open rates. If your open rates are less than desirable, go back to Chapter 4 and check the following: Is this autoresponder relevant to your list? Are your subject lines as good as they can be? Are you sending your emails at the best times?
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Newsbeat Offer something that is helpful in your message. Whether it is a bit of advice or a few useful tips on how to do something, people will feel more inclined to read it. Show what you know in the specific industry that you represent. If you can prove how much of an expert you are in your industry, you can start to gain trust.
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As you can see, segmentation isn’t rocket science, but it is work, which is why most don’t take the time to do it right. If you do, you’ll immediately separate yourself from the pack.
Athletic Shoes Now, it’s time to plan out your show. If you’re doing an interview-style show, you’ll now want to start getting some guests involved. You can use your existing social network to reach out to people you already know or are connected with on Twitter or Facebook. You can also head to Medium or Amazon to find authors or experts on topics specific to your niche.
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Once you’ve gathered a list, put together a template outreach email (as you’ll be doing this over and over) that’s short and clear with expectations. Tell your potential interviewee who you are, what your podcast is about, and what you’re asking of them. Do a few test interviews with friends and family to make sure everything is being recorded at the quality you want and then book your first episode.
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Advisor for Agencies You’ll see the highest ROI when you build and maintain an engaged subscriber list, made up of people who want to receive your messages (and who opted in on purpose). Although building a clean list can take more work at the outset of your email marketing strategy, MailChimp lists have built-in tools to help you along the way.
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Thanks for the love! Glad you enjoyed the post, if you’re interested in learning more about email marketing you can check out these posts:
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Templates that look like you If you've developed valuable skill sets or picked up certifications within your industry over the years, offering your consulting services to local business owners can be a lucrative way to make money online. Whether you're an expert marketer, business strategist, or manufacturing aficionado, there's likely a local business owner who's willing to pay you to help them solve an issue with their company. Start with this 18-step checklist to becoming a local business consultant from Karyn Greenstreet and then use my guide to crafting an effective cold email to convince them to hire you.
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Using the analytics built into most email marketing systems, you can test new email campaigns and analyze the results before sending them to a larger list. The most common metrics marketers look at are open rates, click through rates, unsubscribe rates, and bounce rates. It’s also interesting to look at the open-to-click ratio (or "effectiveness") of your email, which will help you understand how compelling your content was for the people who opened it.
Can you answer these readers' questions? I have seen systems like these come and go. Initially promising heaven, they turn out to be unfruitful with the results and end up getting pulled down by the authorities. Am I saying this is perhaps one of them?
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