Your email marketing schedule will depend on your industry, the types of content you send, and your sending frequency, but here’s an example of a schedule you might set up for yourself:
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Use personalization. Personalizing the content of your emails (depending on your segment from Chapter 3) will make it infinitely more relevant and valuable to them. Personalization is so much more than inserting your subscriber’s first name into the email. You need to tailor the actual content of the email to address their needs. For instance, an online retailer will find it much more valuable to read an email with the subject line, “How to build backlinks to your eCommerce store” than just a generic subject line, “How to build backlinks.”
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Optimize your spending There is virtually no opportunity for contact with Anthony Morrison himself. I can’t tell you which is the right or wrong answer in this case, but I can tell you that it’s important to have a clear purpose when asking for an address. This is where a strong call to action comes into play, and copywriting is super important.
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EASILY CREATE GREAT-LOOKING EMAILS eMailPlatform learns from your recipients behavior and uses the information to better target your content. We use the information gathered to put your newsletter together in the most optimal way.
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GET GRADED TODAY Apps like Pocket, Evernote, and Pinterest are great for saving and organizing content you’d like to use in your campaigns. Check out Really Good Emails, too. They feature the most beautiful, elegant, and thoughtful emails companies like you are sending.
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Ultrasonic Cleaner These are the most obvious statistics for measuring campaign engagement, as they indicate how well your subject lines and campaign content resonates with a particular list. But it’s important to consider how your open and click rates compare to other companies in your industry—otherwise you’re looking at your statistics in a vacuum. Our data science team has calculated some average email marketing benchmarks—open rate, click rate, unsubscribe rate, abuse rate, soft bounces, hard bounces—based on industry and company size so you can see how your company’s statistics compare.
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Oracle Infinity Digital Analytics Of course, there are many other factors that contribute to the success of an email marketing campaign. To read more about how to improve your open rates, check out Retention Science’s full study here.
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Share Facebook Twitter Pinterest 14-day free trial. No credit card required. What goes better with a new prescription than a new pair of glasses? The folks at Warby Parker made that connection very clear in their email to a friend of mine back in 2014. It's an older email, but it's such a good example of personalized email marketing that I had to include it in here.
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Not everyone has a regular schedule for sending campaigns, but it can be helpful, especially if you need to collaborate with a team or wear a lot of hats as a small business owner. One way to make sure you’re staying on track is to create a content calendar to schedule your campaigns, blog posts, social media posts, and more.
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Sort customers based on how often they visit to send more effective email campaigns. Send your lapsed customers a special promotion encouraging them to revisit your store, or invite your loyal customers to an upcoming event.
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It’s not just what you send, and it’s not just who you send it to – it’s how you design it. As more and more B2B and B2C prospects adopt mobile devices such as smartphones and tablets, best practices for email design are evolving rapidly. That means you should design your messages using basic HTML elements that will adapt easily to widely diverse email clients.
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They offer a free 30-day trial, so you can take GetResponse for a test drive to decide whether it’s the right email marketing service for you or not.
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See Kissmetrics 8 Ways to Improve Your Work-Life Balance and Get Your Sanity Back Easily see how your emails are performing — how many were opened, which ones got the most clicks and more — so you can learn what works and make each email more successful than the last.
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