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To greatly increase the number of reader, offer your customers the option of viewing your email messages in either plain text format or HTML. Many companies send out their communiqués in just one format, this may pose a problem for those viewing theses messages of low-tech devices or platforms that do not support certain graphic content or may be to plain for readers expecting attractive sales content. Always offer your customers the option to receive both formats to increase accessibility.
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Robert Farrington says Hire an Expert It’s a good article. Also I would mention other way to build your own email strategy it’s analyze competitors newsletters and how they attract leads. You can monitor their email sequences and find a way how to make your own emails better.
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