Email marketing lists naturally degrade by about 22.5% every year so it’s important that you re-engage subscribers who aren't taking action any longer. Not only is it good for your sales, it's also good for your email unsubscribe rates.
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The bottom line on email send time is this: imagine a day in the life of your particular audience. What are they doing in the morning, afternoon, and evening? What does their workday look like? How late do they stay up at night? How early do they rise in the morning?
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We sometimes use affiliated links which may result in a payment following a visitor taking action (such as a purchase or registration) on an external website. This helps keep Save the Student free. The user experience shouldn’t be any different, and our editorial decision making is not effected by such links.
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