If you manage more than one mailing list, you are familiar with the hassle of managing unsubscribes. Ideally you’d like to give your recipients the option of staying on some of your lists, even after they’ve opted out of others, so you can keep marketing activity going with them. This is where ClickDimensions’ subscription lists come in handy. Instead of having one simple unsubscribe page where the recipient unsubscribes from all your email lists, the recipient is presented with multiple subscription lists so they can decide to remain on one or more lists as they desire.
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Once you have your optin form and your email marketing service in place, you are ready to start building your email list and making sales (we’ll explain how to do that in the next chapter…)
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A unique and eye-catching ad will always succeed better than something you copied from someone’s website. People are constantly bombarded by advertising online and you need to stand out from the crowd. A simple, honest ad can often be just as effective as a flashy one that’s full of empty promises.
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Before adding any one to your email marketing list, you are required to obtain permission from them. If you are not in a position of obtaining their permissions, you will be accountable for sending spams and you will receive a lot of grievances. Your account may be terminated by the email provider if this complaints are realized. To avoid such complications, it is good to obtain permission from your customers.
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