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Send an automatic follow-up email to those who missed your first message. Create a signup form on your website.When people come to your website for the first time and like what they see, they’ll want a way to stay in-the-know about your brand. Create a form for newsletter signups and install a pop-up for first time visitors.
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Keep the same color scheme and layout for all of your emails. It is the best way to get readers to remember you and what your messages are about. The logo for your business should be featured somewhere at the top of the email. Do not forget to use a legible font so that it is easy for people to read what you have written.
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Here’s a quick summary of how it works: When you give your customers a referral link and they actually use it, you can tag them on the back end of your email marketing system. In fact, you can tag people who have been referred by others AND the customer who did the referring.
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Do not spam with your referral code. Best IM Programs Write great subject lines. David Ogilvy once said that 80 cents of your dollar should be spent on writing headlines. With emails, the subject line is just as important. If it doesn’t catch your attention, you won’t open it. So, spend the majority of your time writing and polishing your subject line. A great email subject line entices curiosity about the content of the email. It’s also personal, and highly relevant to the recipient. To learn more about how to write amazing subject lines, we have an entire blog post on the topic: 30 Successful Bloggers Share Their Best Converting Email Subject Line.
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Check out my Profile March 25, 2014 PLATFORM Form a plan. Much like you would for anything else that you undertake, sit down and come up with a simple marketing plan. Who do you know that can help you spread the word about your new site? How can you get your name out there for people to see?
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It comes with some amazing marketing automation tools which allow you to create smart automated campaigns. With a drag and drop builder, you can create campaigns, segment contacts, and send content designed for specific groups. These tools help you create effective campaigns to boost your profits.
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From the basics of HTML email to tips on using MailChimp’s template language, our Email Design Reference page will guide you through the process of coding your own template.