Can you see how thinking strategically about tagging and segmenting gives you so many opportunities to connect with your customers?
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Backcountry: Give $10, get $10 People are inundated with interruption, pitches, and advertisements everywhere they look, and though you might think yours is special, there’s a high probability that to the reader, it looks the same as the rest. This is why it’s important to remember where you are, and use your good manners as a result.
Location – e.g. notify subscribers who live in the area about your local event.
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April 25, 2012 Rescue battered wood. Pallets and pallet stock are cheap (or free) and easy to come by. Look for untreated specimens at construction sites, community colleges, buildings under renovation, or shipping warehouses and plane them down and/or kiln-dry them in a homemade kiln-dryer to uncover their hidden beauty. You can then resell the wood as is or even turn it into beautiful furniture. (Be sure to advertise that the wood is “reclaimed,” as people are often willing to pay much more for this.)
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giving person you are! #NEVERGIVEUP Once you’ve gathered a list, put together a template outreach email (as you’ll be doing this over and over) that’s short and clear with expectations. Tell your potential interviewee who you are, what your podcast is about, and what you’re asking of them. Do a few test interviews with friends and family to make sure everything is being recorded at the quality you want and then book your first episode.
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Find your niche partners, collaborators, and champions: As you’re creating your course, look for notable people who are also creating content in the space. Look at how their businesses operate and incorporate that into your own plan. You can also reach out to any influencers and make them affiliates for your own course. This way, they’ll be incentivized to share your content with their own audiences (which can be a major way to generate your first sales and start building your own community!)
However, it’s far more effective to write as if speaking to an individual person, with a personal subject line and a personalized message.
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10. Become a freelancer or freelance writer As you can see, segmentation isn’t rocket science, but it is work, which is why most don’t take the time to do it right. If you do, you’ll immediately separate yourself from the pack.
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