Steven, you have hit the nail on the head! I totally agree with your view that an email marketing strategy is an effective way to achieve a desired result for an online business. Thanks for sharing!
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When designing email campaigns, focus on your message and keep your design straightforward. We suggest laying out all the elements for your campaign in a hierarchy, putting your most important information or the main takeaway toward the top so people can quickly scan your email if they’re short on time.
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Hopefully this post has given you some ideas on how to improve your own email marketing campaigns. As always, if something has worked for you that I haven’t covered, I’d love to hear about it in the comments.
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Last but not least (pun intended), your email subscribers really don’t like being told they’re missing their last chance to get something - these emails showed a 0.46% decrease in open rates!
instagram Looking to have more control over your email design? You have the option to code your own HTML template and import it to MailChimp. We even have our own template language so you can create templates that are editable in the template editor or campaign builder, and we recommend making your layouts 600 pixels or 640 pixels wide to ensure they’re displayed properly across email clients.
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How Much Does AdWords Cost? There is a series of others’ companies and programs Anthony continues to refer you to, that are most often way over priced so that Anthony gets more of your money from his commissions.
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Matt Mansfield is the Tech Editor and SEO Specialist at Small Business Trends where he is responsible for directing and writing many of the site’s product reviews, technology how-to’s, and lists of small business resources as well as increasing the reach of our content.
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Accessibility links Win-back: An existing customer is soon approaching the end of his yearly subscription. The customer hasn’t used your product in 3 months and you need a way to win them back and keep them for another year. Create a “win back” email that sends an automated email to all customers that are coming to end of their contract with a list of new product features and a short plan on expected releases in the next six months.
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