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You’re not done just yet! Test, and then test again. Go through your email campaigns with a fine-tooth comb and use A/B testing to optimize everything from your subject lines, “From” field email addresses, and message design and content. Follow your subscribers’ lead and send out only what’s performing best.
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Chapter 2: Growing Your Email List Events & Talks Sell your stories and videos
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Leverage acquisition emails to drive trial and signups among those who have opted into your emails but haven’t yet converted. Send compelling offers or information to show them the value of becoming a paid or active customer.
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Every Thrs Five Email Marketing Best Practices © Constant Contact, Inc. 1996-2018 And it can be the perfect opportunity to introduce some follow up triggered emails. Alfawise
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