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Some of the best emails out there pair super simple design with brief, clever copy. When it comes down to it, my daily emails from Poncho -- which sends me customizable weather forecasts each morning -- takes the cake. They're colorful, use delightful images and GIFs, and are very easy to scan. The copy is brief but clever with some great puns, and it aligns perfectly with the brand. Check out the copy near the bottom asking to "hang out outside of email." Hats off to Poncho for using design to better communicate its message.
The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughan clicking. It read: "We Forgot Something in Your February Box!" Of course, if you read the email copy below, Birchbox didn't actually forget to put that discount code in her box -- but it was certainly a clever way to get her attention.
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Plus, our segmentation tools empower you to identify and group like contacts—so you can send the most effective emails.
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All your customer data will be consolidated and organized so you have a complete picture of your customers and business. You’ll be able to gain the insight you need to drive your company forward.
Your open rate will tell you how well you’ve built your relationship; if the number is low, it means that people have started to delete upon receipt, which means you need to work harder on providing value and/or managing expectations.
Whatever delivery tricks you use, they just won’t work if your email marketing software doesn’t have a trusted, proven, and reputable deliverability status. Whitelisted by all major ISPs, GetResponse messages receive priority handling and enjoy 99% deliverability.
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Grow with the help of a HubSpot agency partner. Mobile Phone Reviews Why send someone who lives in Hawaii emails about your cold weather clothes? (well, unless you know they like to go on ski vacations, I suppose...)
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We also do not recommend adding emails from people’s business cards that you collected at conferences. Unless you have express permission to send them your newsletter, your emails are technically spam. And it doesn’t serve your business anyway.
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