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Sending a reminder message about an upcoming sale or release of a new product is an excellent way to get your customers excited about what is going on. Try to send the reminder a couple of hours ahead of time. Doing this many days in advance creates a higher chance that the customer will forget.
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Whether you test your home page, landing pages or email templates, testing provides us with data to make practical decisions that will improve our marketing performance.
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Okay so these two words must deliver on their promise. Words like "urgent" and "important" showed dramatically higher open rates than the average but you have to be careful that what's inside that email is actually urgent or important.
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