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Your Repeat Customer sequence then might have recommendations based on previous purchases or an opportunity to introduce a Frequent Buyer program. Show them that being part of the family has its perks and you're simply a guide on that journey.
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© 2018 Third Door Media, Inc. All rights reserved. Forms You should most definitely resume your emails to your list. However your first couple of emails should have an intro paragraph reintroducing yourself. Something along the lines of… It’s been awhile since we’ve talked with you thought you might enjoy… Then enter the purpose for that particular newsletter.
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One of our secret weapons is called Paribus — a tool that gets you money back for your online purchases. It's free to sign up, and once you do, it will scan your email archives for any receipts. If it discovers you’ve purchased something from one of its monitored retailers, it will track the item’s price and help you get a refund anytime there’s a price drop.
Of course, sending out campaigns is no help to your business unless you can track your successes and failures and make adjustments based on your learnings. All of the services covered here offer some level of tracking, whether it's simple open and click rate data, color-coded charts and statistics, or even integration with Google Analytics.
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Win-back: An existing customer is soon approaching the end of his yearly subscription. The customer hasn’t used your product in 3 months and you need a way to win them back and keep them for another year. Create a “win back” email that sends an automated email to all customers that are coming to end of their contract with a list of new product features and a short plan on expected releases in the next six months.
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