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The goal with segmentation should be to find out how did the user get on your email list in the first place? Cyndi Stocks Marsing When you ask for something small, like an email address or a free trial or a low price point product, your customers are more likely to respond to a larger request later on.  Nice and useful article. May I suggets +1 idea: BookScouter searches their database for the highest paying book buyback companies. For even more lead magnet ideas, check out our list of Highly Effective Lead Magnet Ideas to Grow Your Email List. Associations I applied for my money back with in the 90 day’s and I still have not received. This is a sham on seniors and retirees. Never received 500 referees and I will not buy another software never! Ever see those cars and trucks driving around your city with ads plastered all over them? That’s passive income, my friends. 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